Morgan, Nigel (ed.) <br/><br/>
Destination branding : creating the unique destination proposition 

 - Oxford:  Butterworth-Heinemann,  2003. 
 - xviii, 204p., table, ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>0750649941 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>Australia<br/>brand louisiana<br/>brand wales<br/>branding success<br/>marketing<br/>national brands<br/>national identity<br/>New Zealand<br/>Sydney Olympics<br/>tourism
<br/><br/><label>Dewey Class. No.: </label>658.827  / DES