TY  - BOOK
AU  - Morgan, Nigel (ed.)
AU  - Pritchard, Annette (ed.)
AU  - Pride, Roger (ed.)
TI  - Destination branding : creating the unique destination proposition
SN  - 0750649941
U1  - 658.827 
PY  - 2003///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - advertising
KW  - Australia
KW  - brand louisiana
KW  - brand wales
KW  - branding success
KW  - marketing
KW  - national brands
KW  - national identity
KW  - New Zealand
KW  - Sydney Olympics
KW  - tourism
ER  -