TY  - BOOK
AU  - Drummond, Graeme
AU  - Ensor, John
TI  - Strategic marketing : planning and control
SN  - 0750652365
U1  - 658.84 
PY  - 2001///
CY  - Oxford: 
PB  - butterworth-Heinemann
KW  - brand strategy
KW  - control
KW  - formulation strategy
KW  - marketing
KW  - mini cases
KW  - segmentation
KW  - strategic analysis
ER  -