Lenskold, James <br/><br/>
Marketing ROI: The path to campaign, customer, and corporate profitability 

 - New Delhi:   Tata McGraw-Hill Publishing Company Limited  2003 
 - xiv, 268p., notes, ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>007059418X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>campaign<br/>capital investments<br/>customer pathing strategies<br/>customer profitability<br/>marketing<br/>measuring return on investment<br/>profit<br/>profit dynamics<br/>rate of return<br/>ROI principles
<br/><br/><label>Dewey Class. No.: </label>658.1554  / LEN