TY - BOOK AU - Singh, Nitish AU - Pereira, Arun TI - The culturally customized Website : Customizing web sites for the global marketplace SN - 0750678496 U1 - 658.87 PY - 2005/// CY - Burlington: PB - Elsevier Butterwoth-Heinemann KW - cultural values framework for web design KW - culture KW - design KW - rationale for cultural customization KW - web sites KW - internet marketing ER -