Robinette, Scott <br/><br/>
Emotion marketing : the hallmark way of winning customers for life 
by Scott Robinette, Claire Brand and Vicki Lenz 
 - New Delhi:   Tata McGraw-Hill Publishing Company Limited  2001 
 - xvii, 247p., app., notes, ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0070596190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>building customer relationships<br/>consumer satisfaction<br/>customer relations<br/>e employees<br/>emotion marketing works<br/>energy<br/>equity<br/>experience<br/>marketing<br/>marketing communications<br/>product and money
<br/><br/><label>Dewey Class. No.: </label>658.8  / ROB