TY  - BOOK
AU  - Robinette, Scott
AU  - Brand, Claire
AU  - Lenz, Vicki
TI  - Emotion marketing : the hallmark way of winning customers for life
SN  - 0070596190
U1  - 658.8 
PY  - 2001///
CY  - New Delhi: 
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - building customer relationships
KW  - consumer satisfaction
KW  - customer relations
KW  - e employees
KW  - emotion marketing works
KW  - energy
KW  - equity
KW  - experience
KW  - marketing
KW  - marketing communications
KW  - product and money
ER  -