Ragas, Matthew W. <br/><br/>
The power of cult branding : how 9 magnetic brands turned customers into loyal followers (and yours can, too !) 
by Matthew W. Ragas and Bolivar J. Bueno 
 - 1st ed. 
 - New York:   Prima Publishing  2002 
 - xliv, 178p., app., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0761536949 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name products<br/>consumers<br/>creat customer communities<br/>cult brand inventors<br/>cult branding promote<br/>lifestyles
<br/><br/><label>Dewey Class. No.: </label>658.827  / RAG