Jones, John Philip (ed.) <br/><br/>
International advertising : realities and myths 

 - New Delhi:   Sage Publications, Inc.  2000 
 - 412p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0761912452 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising comparison<br/>advertising media planning<br/>brand<br/>consumer values<br/>internation advertising<br/>international circumnavigation<br/>media synergy<br/>print advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / INT