Ferguson, Sherry Devereaux <br/><br/>
Communication planning : an integrated approach 
by Sherry Devereaux Ferguson 
 - New Delhi:   Sage Publications India Pvt. Ltd.  1999 
 - xiv, 262p., ind.  23 cm x 15 cm 
 - Sage series in public relations; v.2 .
<br/><br/><label>ISBN: </label>0761913149 
<br/><br/><label>Subjects--Topical Terms: </label><br/>bases of source credibiluty<br/>choosing channel<br/>communication planning<br/>communication theories<br/>integrated planning<br/>message design<br/>planning cooprative strategies<br/>psychology of audiences<br/>strategic approaches<br/>strategic planning cultures<br/>writing contingency plan for crises<br/>writing strategic communication plan
<br/><br/><label>Dewey Class. No.: </label>302.2  / FER