Clancy, Kevin J. <br/><br/>
Uncover the hidden power of television programming : -and get the most from your advertising budget 
by Kevin J. Clancy and David W. Lloyd 
 - New Delhi:   Sage Publications India Pvt. Ltd.  2001 
 - viii, 236p., app., ref., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0761915826 
<br/><br/><label>Subjects--Topical Terms: </label><br/>campaigns<br/>effects<br/>media buying<br/>people<br/>print editorial<br/>print media environment<br/>products<br/>programming<br/>television advertising<br/>television broadcasting<br/>television viewers
<br/><br/><label>Dewey Class. No.: </label>659.143  / CLA