TY  - BOOK
AU  - Clancy, Kevin J.
AU  - Lloyd, David W.
TI  - Uncover the hidden power of television programming : -and get the most from your advertising budget
SN  - 0761915826
U1  - 659.143 
PY  - 2001///
CY  - New Delhi: 
PB  - Sage Publications India Pvt. Ltd.
KW  - campaigns
KW  - effects
KW  - media buying
KW  - people
KW  - print editorial
KW  - print media environment
KW  - products
KW  - programming
KW  - television advertising
KW  - television broadcasting
KW  - television viewers
ER  -