Sheth, Jagdish N. (ed.) <br/><br/>
Handbook of relationship marketing 

 - New Delhi:  Sage Publications India Pvt. Ltd.,  2000. 
 - xvi, 660p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0761918108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>conceptual<br/>customer profitability<br/>information technology<br/>mass market<br/>membership customer<br/>relationship marketing<br/>research implications<br/>strategic alliances<br/>teaching<br/>theoretical foundations
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAN