Kotler, Philip <br/><br/>
Social Marketing : Improving the quality of life 
by Philip Kotler, Ned Roberto and Nancy Lee 
 - 2nd ed. 
 - Thousand Oaks:   Sage Publications, Inc.  2002 
 - xvi, 438p., app., cre., ind.aut.  23 cm x 19 cm 
<br/><br/><label>ISBN: </label>0761924345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analyzing social marketing<br/>objectives and goals<br/>social marketing<br/>social marketing programs<br/>social marketing strategies<br/>target audiences
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT