TY  - BOOK
AU  - Balachandran, S.
TI  - Customer-driven services management
SN  - 0761932550
U1  - 658.8120954 
PY  - 2004///
CY  - New Delhi: 
PB  - Response Books
KW  - attaining high quality
KW  - customer services
KW  - developing the service product
KW  - distinguishing characteristics
KW  - general insurance
KW  - hospitals
KW  - India
KW  - knowing the customer
KW  - life insurance
KW  - logistics
KW  - managing information
KW  - marketing of services
KW  - public services
KW  - realising people potential
KW  - services today
KW  - some select service industries
KW  - strategies for growth
KW  - tourism
ER  -