TY  - BOOK
AU  - Ereaut, Gill (ed.)
AU  - Imms, Mike (ed.)
AU  - Callingham, Martin (ed.)
TI  - Qualitative market research : principle and practice
SN  - 0761972722
U1  - 658.83 
PY  - 2002///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - characteristics
KW  - local and international research project
KW  - market research
KW  - qualitative market research
KW  - research agencies
ER  -