TY  - BOOK
AU  - Ritzer, George
TI  - The McDonaldization of society
SN  - 0761986286
U1  - 306.0973 
PY  - 2000///
CY  - New Delhi: 
PB  - Sage Publications
KW  - fast foods restaurants
KW  - higher education
KW  - managements
KW  - predictability
KW  - rationalisation
KW  - social conditions
KW  - social structure
KW  - United States
ER  -