Croteau, David

The business of media : corporate media and the public interest by David Croteau and William Hoynes - New Delhi: Pine Forge Press: Sage Publications India Pvt. Ltd. 2000 - xv, 302p., app., notes, ref., ind. 23 cm x 15 cm

0761986405


business strategy shapes media
corporate strategy
economic
mass media
media industry
media strategies
policy
public interest
social
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