Kapoor, Jagdeep <br/><br/>
18 brand astras : using brand abilities as weapons for CRISP brand building 
by Jagdeep Kapoor 
 - London:   Response Books   2003 
 - 134p.  21 cm x 13 cm 
<br/><br/><label>ISBN: </label>0761996567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>accountability<br/>brand<br/>capability<br/>durability<br/>identity<br/>perceived value<br/>relationship<br/>responsibility<br/>search<br/>serviceability
<br/><br/><label>Dewey Class. No.: </label>658.827  / KOT