TY  - BOOK
AU  - Kapoor, Jagdeep
TI  - 18 brand astras : using brand abilities as weapons for CRISP brand building
SN  - 0761996567
U1  - 658.827 
PY  - 2003///
CY  - London: 
PB  - Response Books 
KW  - accountability
KW  - brand
KW  - capability
KW  - durability
KW  - identity
KW  - perceived value
KW  - relationship
KW  - responsibility
KW  - search
KW  - serviceability
ER  -