TY  - BOOK
AU  - Fernandez, Joseph
TI  - Corporate communications : a 21st century primer
SN  - 0761997466
U1  - 659 
PY  - 2004///
CY  - New Delhi: 
PB  - Response Books
KW  - advertising
KW  - business communication
KW  - companies and corporations
KW  - influence domains
KW  - media initiative
KW  - new media
KW  - non profit organisations
KW  - public relations
KW  - traditional media
KW  - virgin territory
ER  -