Vilanilam, J. V. <br/><br/>
Advertising basics! : a resource guide for beginners 
by J. V. Vilanilam and A. K. Varghese 
 - New Delhi:   Response Books  2004 
 - xi, 200p., bib., glo.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0761998101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising agencies<br/>client service<br/>conventional advertising<br/>copywriting<br/>information and communication technology age
<br/><br/><label>Dewey Class. No.: </label>659.1  / VIL