Stafford, Marla R. (ed.) <br/><br/>
Advertising, promotion and new media 

 - New York:  M. E. Sharpe Inc.,  2004. 
 - xii, 380p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0765613158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>3-D advertising on product knowledge<br/>advergame playing motivations<br/>advertising<br/>banners pricing<br/>interactive marketing<br/>internet advertising<br/>new media advertising<br/>online sponsorship<br/>rethinking interactivity
<br/><br/><label>Dewey Class. No.: </label>659.144  / ADV