Lehmann, Donald R. <br/><br/>
Product management 
by Donald R. Lehmann and Russell S. Winer 
 - 4th ed. 
 - New Delhi:   Tata McGraw-Hill Publishing Company Limited  2005 
 - xvi, 494p., app., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>0070603480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising decision<br/>channel management<br/>competitive set<br/>competitor analysis<br/>customer analysis<br/>customer relationship<br/>financial analysis<br/>market potential and sales forecasting<br/>marketing metrics<br/>marketing planning<br/>new products<br/>pricing decision<br/>product management<br/>promotion
<br/><br/><label>Dewey Class. No.: </label>658.56  / LEH