Doyle, Gillian <br/><br/>
Understanding media economics 
by Gillian Doyle 
 - London:   Sage Publications Ltd.  2002 
 - vii, 184p., ref., ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>07696875X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising of economics<br/>corporate strategies<br/>international film industry<br/>media economics<br/>new media<br/>print media<br/>public policy<br/>television broadcasting<br/>television production
<br/><br/><label>Dewey Class. No.: </label>302.23  / DOY