Segrave, Kerry <br/><br/>
Product placement in Hollywood films : a history 
by Kerry Segrave 
 - North Carolina:   McFarland and Company  2004 
 - v, 244p., notes, bib., ind.  23 cm x 15 cm   
<br/><br/><label>ISBN: </label>0786419040   
<br/><br/><label>Subjects--Topical Terms: </label><br/> ad trailers in the modern era<br/> ad trailers make a big push<br/> everything follows the film<br/> history<br/> Hollywood the ad-product placment in the modern era  <br/> motion pictures as business boosters<br/> motion pictures in advertising<br/> talkies arrive, commercially speaking<br/> television ads condition filmgoers to accept commercials<br/> United States<br/> war on free shows, stars sell cars, business finds its voice<br/>product placement in mass media
<br/><br/><label>Dewey Class. No.: </label>659.1  / SEG