Customer winback : how to recapture lost customers and keep them loyal
by Jill Griffin and Michael W. Lowenstein foreword by Don Peppers and Martha Rogers
- 1st ed.
- San Francisco: Jossey-Bass Publication 2001
- xxii, 314p., app., notes, ind. 24 cm x 16 cm
0787946672
customer information system customer loyalty customer relations customer services staff loyalty strong loyalty potential