Davis, Scott M. <br/><br/>
Brand asset management : driving profitable growth through your brands 
by Scott M. Davis 
 - 1st ed. 
 - San Francisco:   Jossey-Bass Publication  2000 
 - xviii, 266p., ind.  24 cm x 16 cm 
 - The Jossey-Bass business and management series .
<br/><br/><label>ISBN: </label>0787950777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand image<br/>brand management strategy<br/>brand name product<br/>brand picture<br/>brand positioning<br/>brand pricing<br/>brand vision<br/>product management<br/>return on brand investment<br/>United States
<br/><br/><label>Dewey Class. No.: </label>658.827  / DAV