TY  - BOOK
AU  - Davis, Scott M.
TI  - Brand asset management : driving profitable growth through your brands
T2  - The Jossey-Bass business and management series
SN  - 0787950777
U1  - 658.827 
PY  - 2000///
CY  - San Francisco: 
PB  - Jossey-Bass Publication
KW  - brand image
KW  - brand management strategy
KW  - brand name product
KW  - brand picture
KW  - brand positioning
KW  - brand pricing
KW  - brand vision
KW  - product management
KW  - return on brand investment
KW  - United States
ER  -