Johnson, Michael D.

Improving customer satisfaction, loyalty, and profit : an integrated measurement and managment system by Michael D. Johnson and Anders Gustafsson - New York: John Wiley and Sons, Inc. 2000 - xv, 214p., app., notes, ind. 24 cm x 16 cm

0787953105


consumer satisfaction
customer loyalty
customer relations
data information
loyalty survey
quality satisfaction
strategy and planning

658.812 / JOH