Banks, Drew

Customer . community : unleashing the power of your customers base by Drew Banks and Kim Daus foreword by Scott Cook - San Francisco: Jossey-Bass 2002 - xxiii, 254p., notes, Ind. 24 cm x 16 cm - The Jossey-Bass business and management series .

078795621X


customer community
customer relations
electronic commerce
market segmentation

658.812 / BAN