TY  - BOOK
AU  - Banks, Drew
AU  - Daus, Kim
TI  - Customer . community : unleashing the power of your customers base
T2  - The Jossey-Bass business and management series
SN  - 078795621X
U1  - 658.812 
PY  - 2002///
CY  - San Francisco: 
PB  - Jossey-Bass
KW  - customer community
KW  - customer relations
KW  - electronic commerce
KW  - market segmentation
ER  -