TY  - BOOK
AU  - Govindaraj, Vijay
AU  - Gupta, Anil K.
TI  - The quest for global dominace : transforming global presence into global competitive advantage
SN  - 0787957216
U1  - 658.049 
PY  - 2001///
CY  - San Francisco: 
PB  - Jossey-Bass Publication
KW  - relationship building tactics with the media
ER  -