Davis, Scott M. <br/><br/>
Building the brand driven business : operationalize your brand to drive profitable growth 
by Scott M. Davis and Michael Dunn 
 - 1st ed. 
 - San Francisco:   Jossey Bass  2002 
 - xv, 299p., notes, ind.  24 cm x 16 cm 
 - Jossey Bass business and management series .
<br/><br/><label>ISBN: </label>0787962554 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand building<br/>brand name products<br/>brand powerful<br/>customer relationship<br/>product management
<br/><br/><label>Dewey Class. No.: </label>658.827  / DAV