TY  - BOOK
AU  - Davis, Scott M.
AU  - Dunn, Michael
TI  - Building the brand driven business : operationalize your brand to drive profitable growth
T2  - Jossey Bass business and management series
SN  - 0787962554
U1  - 658.827 
PY  - 2002///
CY  - San Francisco: 
PB  - Jossey Bass
KW  - brand building
KW  - brand name products
KW  - brand powerful
KW  - customer relationship
KW  - product management
ER  -