Griffin, Jill Customer loyalty : how to earn it how to keep it by Jill Griffin foreword by Robert T. Herres - Rev. ed. - San Francisco: Jossey Bass 2002 - xvi, 252p., ref., ind. 23 cm x 18 cm - The Jossey Bass business and management series . ISBN: 0787963887 Subjects--Topical Terms: customer loyaltycustomer relationscustomer servicesloyal clientsloyal customer Dewey Class. No.: 658.812 / GRI