Davis, Scott M. <br/><br/>
Brand asset management : driving profitable growth through your brands 
by Scott M. Davis 
 - 2nd ed. 
 - San Francisco:   Jossey-Bass Publication  2002 
 - xvi, 263p., ind.  23 cm x 15 cm 
 - The Jossey-Bass business and management series .
<br/><br/><label>ISBN: </label>0787963941 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name products<br/>brand picture<br/>brand vision<br/>product management<br/>United States
<br/><br/><label>Dewey Class. No.: </label>658.827  / DAV