Quelch, John (ed.)

The global market : developing a strategy to manage cross borders - 1st ed. - San Francisco: Jossey Bass, 2004. - viii, 424p., note, ref., ind. 23 cm x 16 cm - The Jossey-Bass business and management series .

0787968579


agenda
brands
business
export marketing
globalization
international business enterprises
management
products
supply and distribution

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