TY  - BOOK
AU  - Quelch, John (ed.)
AU  - Deshpande, Rohit (ed.)
TI  - The global market : developing a strategy to manage cross borders
T2  - The Jossey-Bass business and management series
SN  - 0787968579
U1  - 658.84 
PY  - 2004///
CY  - San Francisco
PB  - Jossey Bass
KW  - agenda
KW  - brands
KW  - business
KW  - export marketing
KW  - globalization
KW  - international business enterprises
KW  - management
KW  - products
KW  - supply and distribution
ER  -