Markides, Constantinos <br/><br/>
Fast second : how smart companies bypass radical innovation to enter and dominate new markets 
by Constantinos Markides and Paul A. Geroski 
 - 1st ed. 
 - San Francisco:   Jossey-Bass  2005 
 - 200p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0787971545 
<br/><br/><label>Subjects--Topical Terms: </label><br/>management<br/>markets<br/>new products<br/>technological innovations
<br/><br/><label>Dewey Class. No.: </label>658.575  / MAR