TY - BOOK AU - Markides, Constantinos AU - Geroski, Paul A. TI - Fast second : how smart companies bypass radical innovation to enter and dominate new markets SN - 0787971545 U1 - 658.575 PY - 2005/// CY - San Francisco: PB - Jossey-Bass KW - management KW - markets KW - new products KW - technological innovations ER -