Weiner, Mark <br/><br/>
Unleashing the power of PR : a contrarian's guide to marketing and communication 
by Mark Weiner 
 - San Francisco:   Jossey-Bass  2007 
 - xxi, 247p., app., ind.  24 cm x 16 cm 
 - Jossey-Bass business and management series .
<br/><br/><label>ISBN: </label>0787982792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business communication<br/>communication in marketing<br/>evaluating public relations programs for continual improvement<br/>from concept to reality<br/>measuring public relations programming<br/>new challenges facing marketing<br/>new opportunities for marketing and public relations<br/>public relations<br/>real business results<br/>setting meaningful and measurable public relations objectives<br/>using research to shape public relations strategy and tactics
<br/><br/><label>Dewey Class. No.: </label>659.2  / WEI