TY  - BOOK
AU  - Weiner, Mark
TI  - Unleashing the power of PR : a contrarian's guide to marketing and communication
T2  - Jossey-Bass business and management series
SN  - 0787982792
U1  - 659.2 
PY  - 2007///
CY  - San Francisco: 
PB  - Jossey-Bass
KW  - business communication
KW  - communication in marketing
KW  - evaluating public relations programs for continual improvement
KW  - from concept to reality
KW  - measuring public relations programming
KW  - new challenges facing marketing
KW  - new opportunities for marketing and public relations
KW  - public relations
KW  - real business results
KW  - setting meaningful and measurable public relations objectives
KW  - using research to shape public relations strategy and tactics
ER  -