Foley, John <br/><br/>
Balanced brand : how to balance the stakeholder forces that can make or break your business 
by John Foley with Julie Kendrick 
 - San Francisco:   Jossey-Bass  2006 
 - xv, 187p., notes, glos., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0787983098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>balanced culture<br/>brand name products<br/>corporate image<br/>creating and maintaining balance<br/>measuring brand<br/>product management<br/>relationship marketing<br/>stakeholder assessment<br/>stron brand
<br/><br/><label>Dewey Class. No.: </label>658.827  / FOL