TY  - BOOK
AU  - Foley, John
AU  - Kendrick, Julie
TI  - Balanced brand : how to balance the stakeholder forces that can make or break your business
SN  - 0787983098
U1  - 658.827 
PY  - 2006///
CY  - San Francisco: 
PB  - Jossey-Bass
KW  - balanced culture
KW  - brand name products
KW  - corporate image
KW  - creating and maintaining balance
KW  - measuring brand
KW  - product management
KW  - relationship marketing
KW  - stakeholder assessment
KW  - stron brand
ER  -