TY  - BOOK
AU  - Miller, Peter G.
TI  - Media power : how your business can profit from the media
SN  - 0793102693
U1  - 659 
PY  - 1991///
CY  - Chicago: 
PB  - Dearborn Financial Publishing, Inc.
KW  - advertorials
KW  - breaking into print
KW  - deal with reporter
KW  - electronic media
KW  - evaluation
KW  - media marketing
KW  - successful news release5contacting the media
ER  -