Clark, Kevin A. <br/><br/>
Brandscendence: Three essential elements of enduring brands 

 - Chicago:   Dearborn Trade Publishing  2004 
 - xviii, 247p., app., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0793183030 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name products<br/>brandnext<br/>experiencing brandscendence<br/>management<br/>valuation
<br/><br/><label>Dewey Class. No.: </label>658.827  / CLA