TY  - BOOK
AU  - Clark, Kevin A.
TI  - Brandscendence: Three essential elements of enduring brands
SN  - 0793183030
U1  - 658.827 
PY  - 2004///
CY  - Chicago: 
PB  - Dearborn Trade Publishing
KW  - brand name products
KW  - brandnext
KW  - experiencing brandscendence
KW  - management
KW  - valuation
ER  -