The great tween buying machine : capturing your share of the multi-billion-dollar tween market
by David L. Siegel, Timothy J. Coffey and Gregory Livingston
- Chicago: Dearborn Trade Publishing 2004
- xi, 225p., bib., ind. 23 cm x 16 cm
0793185998
advertising child consumers education fashion interest and activities market segmentation media money and influence researching and staying tween market