Simmons, Robert E. <br/><br/>
Communication campaign management : a systems approach 
by Robert E. Simmons 
 - New York:   Longman  1990 
 - xv, 237p., glos., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0801304040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>budget<br/>campaigns<br/>conceptualizing problem analysis<br/>evaluating campaign results<br/>message delivery system<br/>messages<br/>objectives<br/>planning with PERT-CPM<br/>presenting campaign plan<br/>research methods<br/>strategic planning<br/>survey research methodology<br/>systems
<br/><br/><label>Dewey Class. No.: </label>659.068  / SIM